Through this project, Uninor reaches out to prospective customers in the remote towns in Uttar Pradesh (UP) through female promoters. These promoters ensure that mobile services are made available to women by offering a dual SIM pack which provides incentives to the male in the family each time the woman’s SIM is recharged. In addition to this, Uninor will train women entrepreneurs to make a livelihood by offering them an opportunity to sell mobile prepaid connections and recharge vouchers.

The project, launched as a pilot in UP West circle, aims at enhancing tele-density among women in the area. Through a unique distribution model and an innovative product, Uninor is reaching out to new female subscribers in tier three towns providing them with benefits of accessing and owning their own mobile phones. This project has been recognised by GSMA Connected Women and given a grant for the pilot project.