OUR STRATEGY

LOVED BY CUSTOMERS

Subscriber growth is reaching saturation in most of Icl Global’s markets. To achieve above industry growth going forward, Icl Global needs to create a superior experience for our customers, and turn them into promoters of our services. We will provide the best network experience, personalized customer interactions, and digitized and automated customer journeys.

ENGAGING DIGITAL PRODUCTS

The time our customers are spending on our core services is leveling off or decreasing across all our markets. To stay relevant to our customers and to secure digital marketing channels we need strong end-user positions, and our ambition is to create this within selected internet service categories (e.g. communication and storage) and in digital verticals (e.g. IoT/M2M, Online Classifieds).

WINNING TEAM

The shift from a traditional telco to becoming the customers’ favorite partner in digital life requires a significant change in culture and capabilities. We will become a more expertise driven company, and be an attractive employer for people with digital mindset and competence.

MOST EFFICIENT OPERATOR

With diminishing growth in telco revenue and increased competition on services from internet players, Icl Global needs to operate smarter and more efficiently. We will accelerate technology efficiency, pursue process simplification and deploy new operating models, to significantly reduce costs.

We have established a global transformation program to drive the implementation of the strategy.